The brief everything is held against.
Two weeks of stakeholder interviews, analytics review, and IA that maps to how people actually decide. No six-week deck spiral.
Skipping discovery is a tax on launch.
Templates that fight the content. Navigation that mirrors internal org charts. We catch those mismatches before they become change orders.
The document at the end of week two is what design, build, and QA reference when scope creeps.
Analytics read as behaviour.
Search queries, exit pages, device mix. Evidence instead of the loudest voice in the workshop.
IA that survives real content.
Edge cases named: legal, investor relations, multilingual markets. Not “we will figure it in UAT.”
Decision log, one owner.
Named approvers per track. If consensus is impossible, we document the fork and the cost of each path.
Tell us what you are up against.We come back with fit and a concrete next step.
If you need a vendor to execute without questioning the brief, we are not a good fit.
Company background on the site.
Engagements with metrics on Work. Team bios and how we operate on About. Nothing to download. Read it before you decide on a call. No email required.