We help startups hit the targets good founders should hit
We do the hard execution work founders cannot outsource to generic agencies. We build your website, sharpen ICP, improve delivery systems, and prepare your company for investor scrutiny.
Scattered execution, scattered execution
We lock one ICP across deck, website, and sales motion, fix the technical debt that slows releases, and prepare the technical due diligence evidence investors actually check. Use the free technical due diligence evidence checklist before the data room opens.
Why good startups still miss targets they should hit
Founders do not fail from lack of effort. They fail from scattered execution. We focus on customer definition, market-facing narrative, website conversion path, technical delivery quality, and fundraise preparedness.
No single ICP
The deck targets one buyer, the website talks to another, and the team closes a third profile. Pipeline fills, conversion drops, and churn arrives early.
A website and narrative that do not carry the raise
Investors and enterprise prospects visit your website before they reply. Vague story, thin proof, weak UX: confidence drops before the first call.
Execution gaps across team, stack, and fundraise prep
Founders carry strategy, product, hiring, and technical decisions at once. Without operating systems and diligence readiness, growth stalls when market pull starts.
We do strategy, then we do delivery
Recommendations become code on your side: we build, fix, implement, and own delivery with your team. If the plan requires product, platform, growth, or operational changes, we execute those changes.
We stay close to founder reality: limited bandwidth, high expectations, short runway. Every sprint ties to growth, decision quality, or raise readiness.
We define your ideal customer
We interview the signal, map segment economics, and lock a clear ICP the team can execute against. We align website, sales motion, and messaging so every channel says the same thing.
We build the technical foundation
We review your stack against the next 12 to 18 months. We fix architecture bottlenecks, improve delivery flow, and help set team structure so product velocity holds as complexity increases.
We prepare your company for fundraise diligence
We prepare data room inputs, technical narratives, risk registers, and operating metrics investors ask for. We do not coach pitch theatre. We make sure your answers survive diligence.
What we do for startup operators
We do startup website and UX upgrades, go-to-market system design, technical roadmap planning, team setup support, and AI workflow automation where it removes bottlenecks.
Relevant services: Tech Strategy & CTO Advisory, AI & Automations, SEO & Digital Growth, WordPress agency, SEO for B2B, AEO & GEO for AI search, Website relaunch. See the work →
You still need a site investors open on Sunday
Founders move fast. The website and ops stack still need to look credible when an investor opens them between meetings.
Also relevant in your sector: AI & Automations, Fractional CTO, Website relaunch before a raise.
Related industry pages: Investors & Portfolio Teams, Professional Services, E-commerce & Retail.
What founders ask before they engage
What does Some Tech Work do for startups specifically?
We cover the technical layer founders cannot hand to a generic agency: architecture review before you scale, investor-ready technical due diligence preparation, a WordPress or Next.js site built to earn inquiries, AI automation to remove manual ops bottlenecks, and fractional CTO cover when you need CTO judgment without a full-time hire.
How does technical due diligence preparation work for a fundraise?
We review your codebase, infrastructure, security posture, and operational maturity against what investors actually check. Output: a risk register, an honest assessment of what will be flagged, and a prioritised remediation plan you can action before the data room opens. Recent engagements have covered Seed through Series B rounds.
Do you work with pre-revenue startups or only post-traction companies?
We work from late Seed onwards, where there is a product in market and a defined problem to fix. Pre-product teams are better served by a co-founder or a product studio. The fit is strongest when you have 5–50 people, a working product, and a specific gap: a technical debt audit, a performance problem, a fundraise coming, or a manual workflow eating team time.
Can you act as a fractional CTO for a startup between full-time hires?
Yes. This is one of the most common engagement types. We cover architecture decisions, engineering hiring bar and interview design, vendor RFP evaluation, board-level technical reporting, and delivery quality review at 2–5 days per month. We stay until your full-time CTO is in place, and we document everything so the handover is clean.
What is the typical cost and timeline for startup engagements?
A technical audit or discovery phase starts from €3,500 and runs 1–2 weeks. A defined delivery project (website relaunch, AI automation) is quoted as a fixed price, typically €8,000–€40,000 depending on scope. Fractional CTO retainers run €5,000–€12,000 per month for a startup-sized scope. First scope call is free.
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Tell us what needs fixing
We read every brief and reply within one business day.
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