Shopify builds that sell with clear ownership
We engineer Shopify themes and checkout flows your team can run. Scope is written before theme work starts. GDPR and performance sit in the build before launch.
- Custom theme work with performance budgets
- Checkout and catalog UX tied to a conversion number
- Apps and integrations scoped with exit criteria
Storefront engineering, not theme decoration
Most Shopify projects fail on unclear ownership: who owns apps, who owns theme changes, who owns GDPR banners and consent. We name owners in the scope.
You get an engineer through launch with one owner from design decisions through code. Maintenance stays optional and priced after go-live.
We treat Shopify Plus vs standard plan constraints as scope facts written before build. If checkout extensibility or B2B catalogs need Plus, that decision lands in week one.
What we check before theme work starts
- Installed apps and theme loadWe list installed apps, unused theme sections, and scripts that still load on product and checkout pages.
- Checkout conversion pathWe capture the current funnel numbers and the friction your team already hears from support.
- Consent and processorsMarketing tags, Shopify apps, and third-party pixels get a data map before we touch the theme.
- Catalog ownershipWho edits collections, metafields, and translations after launch is written into the scope.
Selected work with commercial stakes
Discovery and launch on a production stack
User interviews ran in parallel with the build so the site matched what buyers asked for.
Four-market stack under one TechOps lead
Fractional CTO across vegconomist markets plus Cultivated-X: updates, adops, performance, and incident response.
Relaunch study before vendor lock-in
Requirements, localisation, and vendor-scope advice for a multi-market manufacturer relaunch.
From brief to a store you can run
Catalog and conversion goals
We lock which products, markets, and checkout outcomes count before theme work.
Information architecture
Collections, filters, and content types mapped so merchandising stays editable.
Theme engineering
Custom sections and performance budgets. No unused app pile for animation effects.
Integrations and GDPR
Payments, ERP or CRM hooks, and consent tooling with a written data map.
Launch and handover
Staging QA, redirect plan, and a short runbook for your team.
Shopify work we take on
Theme rebuilds
Replace a heavy theme with a maintainable section system your merchandisers can edit.
Checkout and conversion
Fix friction in cart and checkout with measurable targets and conversion-focused changes.
Apps with an exit plan
Integrate only what you need, document config, and avoid permanent app lock-in.
Migrations onto Shopify
Move catalog, URLs, and SEO equity with a redirect and content checklist.
When Shopify is the right call
- DTC or B2B catalog commerce with clear merchandising ownership
- You want Shopify Admin as the daily tool for catalog and content
- You need EU-ready consent and performance in the same build
- You need a heavily custom ERP storefront Shopify cannot host cleanly
- You want a design-only refresh with no conversion owner
- You expect unlimited hourly theme tinkering without a written scope
Shopify questions
Do you build custom Shopify themes or only tweak templates?
We engineer themes and sections to a written scope. Light template tweaks without a conversion goal are usually a poor fit.
Can you migrate from WooCommerce or Magento to Shopify?
Yes. We map catalog, URLs, redirects, and content ownership before cutover so SEO equity does not disappear on launch day.
How do you handle GDPR on Shopify?
Consent, processors, and cookie behaviour are part of the build scope. We document vendors and keep marketing tags behind consent where required.
Where are you based?
Registered in Wiesbaden. Discovery and reviews can happen in person in the Rhein-Main region; delivery runs in structured cycles.
Shopify or WooCommerce?
We help you choose from constraints: team skills, catalog complexity, and who owns hosting. See also our WooCommerce agency page.
What do you finish in week one on a Shopify brief?
App and theme ownership list, checkout funnel baseline, consent and processor map, and clear catalog ownership after launch. Theme polish waits until those are written.
Do you support Shopify Plus only?
No. We work on standard Shopify and Plus. If your checkout or B2B needs require Plus, we surface that in week one before you buy a plan you do not need.
Nearby stacks and services
Technologies: WordPress, WooCommerce, Webflow, TYPO3, Drupal, Pimcore, Next.js, React, Frontend engineering, Laravel, PHP, Angular. All technologies →
Services: Websites & WordPress, WordPress agency, SEO for B2B, AEO & GEO for AI search, Website relaunch, Technical compliance, AI & automations.
Office in Wiesbaden
Hans-Böckler-Str. 76
65199 Wiesbaden
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