The current supplier leaves, but access stays unclear
The company may own the domain but lack hosting recovery, a current backup, plugin licences, or an administrator account. We map ownership and access before accepting production responsibility.
WordPress relaunch, takeover, and maintenance
WordPress agency for B2B websites.
We rebuild or take over the WordPress site your marketing team depends on. Existing pages, search traffic, forms, analytics, and editor access are checked before anything moves.
2017
WordPress, publishing, and technical operations since
+34%
Organic traffic growth 90 days post-launch, B2B SaaS rebuilt on WordPress with technical SEO included
3.1×
Demo pipeline increase, Series B marketing site relaunch, design system and CMS delivered in 8 weeks
Repair the current site or plan a relaunch
You may need a WordPress agency when the website blocks marketing.
Your team waits days for a text change. Updates break layouts. Forms stop reaching the CRM. The site is slower than the business it represents.
We first check the current theme, plugins, hosting, accounts, URLs, forms, analytics, and publishing process. That tells us whether targeted repairs, a controlled takeover, or a full relaunch is the sensible next step.
If a relaunch is justified, we protect the parts already working. Existing content, redirects, search visibility, consent settings, analytics, and editor access go into the migration plan before the new site is built.
Fit
Good starting point, and when to clarify first.
A useful starting point
Your website has become difficult to change or trust
The site matters to marketing and sales, but routine changes take too long or nobody can explain the current setup. You need a team that can inspect what exists, recommend repair or relaunch, and continue supporting it after launch.
- An existing WordPress website needs a safe takeover
- A relaunch must preserve content, URLs, forms, analytics, and search traffic
- Marketing needs to publish routine pages without a development ticket
Clarify the brief first
A smaller solution may fit the job
A short brochure site built from a standard template may not need this level of WordPress work. Send us the current URL and the change you need. We will tell you whether it calls for a repair, a relaunch, or a smaller supplier.
- You only need a few static pages with no integrations or migration
- The goal, required pages, and launch date have not been discussed internally
- The domain, hosting, or WordPress administrator account cannot yet be accessed
What can go wrong
The risks appear before the first code change.
A routine edit can break a live page
Editors avoid useful changes because blocks behave differently across pages or updates alter the layout. We reproduce the problem in staging and repair the publishing path before adding features.
The new site can lose working pages and enquiries
Content, URLs, forms, analytics, consent settings, and CRM handoffs have to survive the move. We record the current state before design and test the new production path after launch.
Repair, take over, or relaunch
Choose the smallest change that solves the website problem.
The current site is the starting evidence. We inspect what exists, state what can stay, and write the boundary before production work begins.
Keep the current site and fix the blocking parts
Use this path when the structure still fits but editing, speed, forms, tracking, or updates fail. We baseline the fault, make the bounded change in staging, and verify the affected live path.
Keep the site and change the supplier safely
We check company-owned domain, hosting, WordPress, and analytics access, then inventory the theme, plugins, licences, backups, forms, integrations, scheduled jobs, and recent incidents. Missing evidence becomes part of the scope.
Replace the site through a controlled migration
Choose a relaunch when the information structure, brand, publishing model, or integrations no longer support the business. The scope includes content inventory, URL mapping, direct redirects, form and analytics tests, launch checks, and rollback preparation.
Editors receive repeatable page patterns
We keep the fields and choices an editor needs and remove fragile layout decisions from routine publishing. The handover uses the real pages, roles, review steps, and languages your team operates.
Existing search demand stays inside the migration plan
We compare old and new URLs, point each changed URL directly to its relevant destination, regenerate crawl files, and monitor Search Console after launch. Google warns that rankings can fluctuate while moved URLs are processed.
Updates follow a tested release path
Core, theme, and plugin changes are tested against the pages and forms the business uses. Backups, monitoring, incident response, and release records make the live site easier to operate after handover.
WordPress client work
Real engagements. Real WordPress infrastructure.
Media · Fractional CTO
Plant-based business media, four markets, one stack
Day-to-day TechOps and editorial infrastructure across vegconomist.com (.de/.fr/.es) and Cultivated-X. Fractional CTO covering maintenance, update pipelines, adops integrations, and the full Cultivated-X launch.
EdTech · Tech Consultant
Music-teacher marketplace, four countries, two languages
.de site management and ongoing development. Launched .at, .ch, and .nl, with .nl running in Dutch and English. Typeform integration, chatbot build, and CRM setup across the network.
EdTech · Fractional CTO
International education group, single site to six
Took a single WordPress site to a six-property network across markets and brands. Fractional CTO owning platform decisions, multisite hosting architecture, daily infra ops, performance, and content team tooling.
- −62% TTFB reduction on a fintech rebuild
- 11-week bilingual WordPress engagement
- +34% Organic traffic growth 90 days after launch
- B2B SaaS relaunch with a new design system
- 3.1× Demo pipeline after a Series B relaunch
- Eight-week build with design system and CMS
Written scope and acceptance
Know what will change before production work starts.
The exact build depends on the chosen path. Every scope records the current evidence, the change boundary, the acceptance checks, and what remains outside the engagement.
✓
Access and ownership register for domain, hosting, WordPress, analytics, licences, and recovery
✓
Current backup plus a restore or rollback path appropriate to the change
✓
Theme, plugin, form, integration, scheduled-task, and environment inventory
✓
URL, search, analytics, consent, and enquiry baseline for every affected path
✓
Staging acceptance checks followed by production verification
✓
Handover record with known limitations, open risks, and the next operating responsibility
Industries we run WordPress for
The platform is the same. The requirements are not.
B2B SaaS & Tech
WordPress as the marketing and content layer over your product. We have built demand-gen sites, developer documentation hubs, and product marketing pages for SaaS companies at Seed through Series B.
Professional Services
Law firms, consultancies, and accountancies that need a credible web presence without enterprise procurement overhead. We understand compliance requirements and build sites that work for partners and marketing teams.
E-commerce & Retail
WooCommerce builds engineered to the same standard as the rest of the site: custom checkout flows, performance-optimised product pages, and back-office integrations that keep inventory and orders in sync.
Finance & Legal
Regulated industries need sites that meet GDPR, WCAG, and sector-specific compliance requirements. We scope these into the build rather than discovering them at sign-off.
Questions for supplier selection
Ask how the agency handles the site you already own.
The answers reveal whether the quote covers a repair, a takeover, or a relaunch and whether the current business paths are protected.
- 01Can you take over the current WordPress site without requiring a rebuild?
- 02Which company-owned accounts and recovery paths do you verify first?
- 03How do you record themes, plugins, licences, forms, integrations, and scheduled jobs?
- 04What evidence decides between a targeted repair and a relaunch?
- 05How are existing URLs, search traffic, analytics, consent, and enquiries checked before and after launch?
- 06What happens when the current supplier cannot provide a complete handover?
- 07Which acceptance checks run in staging and again in production?
- 08Who owns updates, monitoring, incidents, and editorial support after handover?
FAQ
Questions teams ask before a WordPress engagement.
Do you work as a WordPress agency for B2B tech companies?
Yes. Most of our WordPress work is for B2B tech and SaaS teams: product marketing sites, demo pipelines, technical SEO, and editorial workflows that keep pace with releases. We engineer the site the same team that scopes it.
Do you build WordPress sites with Elementor or other page builders?
No. We ship custom themes with the block editor and structured patterns. Marketing teams get editorial control that stays fast through updates.
Can you improve our existing WordPress site instead of a full relaunch?
Yes. Many engagements start with performance, SEO, security, or conversion work on the stack you already run. We can also take over from an existing supplier without making a rebuild the default; the WordPress agency switching checklist explains how we protect access, releases, forms, and rankings.
What do you need before taking over an existing WordPress site?
We start with company-owned access to the domain, hosting, WordPress, analytics, consent platform, and connected services where available. We also request a current backup, theme and plugin inventory, licence ownership, forms and CRM handoffs, scheduled jobs, recent incident records, and the release process. Missing access does not automatically stop the work, but it changes the risk, scope, and acceptance plan.
How do you decide between repairing and relaunching the site?
Repair fits when the current structure and publishing model still support the business and the problem is bounded. A relaunch fits when navigation, content model, brand, integrations, or editorial workflow need coordinated replacement. The recommendation follows a current-site check and states what can stay, what must change, and what evidence supports that choice.
How much does a custom WordPress website cost?
A defined WordPress site upgrade starts at €4,000 plus VAT. A full relaunch is priced after we review page count, content migration, languages, integrations, design requirements, and internal review time. You receive a written scope before committing to the build.
How long does a WordPress project take from brief to launch?
A focused performance or conversion engagement runs 4 to 8 weeks. A full relaunch with discovery, design, custom theme, and CMS handover typically runs 10 to 16 weeks depending on content complexity and stakeholder review cycles.
Do you support WooCommerce?
Yes. WooCommerce builds are scoped and engineered to the same standard as the rest of the site: custom checkout flows, performance-optimised product pages, and back-office integrations. We engineer checkout, catalog, and integrations as first-class scope.
Which regions and compliance contexts do you support?
We focus on B2B companies with business-critical sites. Builds and retainers routinely cover multilingual sites, GDPR-aligned hosting choices, and sector requirements scoped into the architecture rather than discovered at sign-off. Our multilingual WordPress architecture guide explains when one installation, Multisite, or separate sites fit.
Can you migrate our site from Wix, Squarespace, or another platform to WordPress?
Yes. We inventory existing URLs, content, forms, integrations, and analytics, then test the replacement and direct permanent redirects before launch. Google’s site-move guidance explains why URL mapping and post-launch monitoring matter and warns that rankings may fluctuate while moved URLs are processed. The WordPress migration handbook covers installation movement. A complete handover also transfers the theme, plugin setup, licences, hosting, forms, and connected services beyond the WordPress content export.
How do maintenance and updates work after launch?
Core, plugin, and theme updates run on a tested schedule with staging parity, security patching, and incident response. Ongoing ownership sits under Maintenance & Support engagements.
Every WordPress engagement type
Start where your gap is.
Design & Build
Website Design & Relaunch · UX & Product Design · WordPress Engineering · Discovery & IA
Performance & SEO
Performance & SEO · Organic Search Programme · Analytics & Measurement
Conversion & Growth
Conversion Improvements · Content Operations · Lifecycle Email Automation
Maintenance & Operations
Maintenance & Support · Security Patching · Editor Handover & Training
AI & Automation
Some Tech Work in AI · AI & Automations · Workflow Automation · LLM Inside Existing Tools
Where to go next
WordPress search is changing. Your content strategy should too.
Need a fixed-price WordPress upgrade for KMU with clear scope? See the WordPress site upgrade packages (from €4,000).
Buyers research WordPress agencies in ChatGPT, Perplexity, and Google AI Overviews before visiting any site. This is how we structure WordPress content to appear in those answers: AEO & GEO service.
For a full explanation of how AI-driven search is changing B2B buyer behaviour, read the AEO, GEO, and SEO guide.
For WordPress performance work that makes your site indexable by AI crawlers as well as Google, see Website Performance & SEO.
Rhein-Main and NRW delivery: WordPress agency Frankfurt, tech consulting Cologne, tech consulting Düsseldorf, and AI automation.
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