We take responsibility for the live platform. Rankings, forms, and editor access stay protected so marketing can publish without waiting on an agency.
After the relaunch, we stay on as fractional CTO / full TechOps: development, maintenance, operations, publishing.
Company, live URL, and what is stuck
Your current website has accumulated search rankings, backlinks, campaign URLs, form destinations, consent rules, analytics events, and publishing habits. A new design does not carry those across automatically.
Traffic often drops when old URLs 404, canonicals point at the wrong page, or analytics and consent break on launch day. Before design starts, we record the current URLs and measurement setup. Most of the sites we relaunch are WordPress.
Pre-launch we test the redirect map, forms, consent, analytics, mobile performance, and inquiry pages. After go-live we monitor crawling, indexation, rankings, forms, and conversion data for six weeks. Your team sees what changed and which issues need correction.
We map old pages to the most relevant new page, preserve canonical signals, and test the redirect list before launch. After launch, we check crawl errors and indexation.
We test form delivery, CRM handoffs, consent choices, analytics events, and confirmation pages on the production setup. Launch is incomplete when an inquiry disappears.
We review the route from search or campaign page to the main call to action, form, and confirmation. Mobile navigation, content order, and form friction are checked before traffic reaches the new site.
Full WordPress relaunch for Calma Caos: brand system on the site, Speisekarte architecture, OpenTable reservations, and mobile-first local discovery for Frankfurt walk-in traffic.
Wolves Summit 2025 website relaunch: custom WordPress theme, conversion work on sponsor and speaker flows, and content control handed to the in-house team before go-live.
Every relaunch begins with the current website, usually WordPress. We identify the pages, search demand, forms, integrations, content, and measurement that must carry into the new build.
A focused relaunch for a German SME commonly starts around €15,000. A custom, multilingual build with content migration and integrations often runs from €15,000 to €30,000 or more. Content volume, approval rounds, integrations, and migration risk drive the price. See the detailed website relaunch cost guide.
Yes. Buyers use both phrases for the same job: replacing or migrating a live site while protecting rankings, analytics, and conversion. This page covers that site relaunch scope end to end.
Before any URL or structure changes, we audit existing rankings and traffic. Redirect mapping is defined before development starts. Canonicals, sitemaps, and robots rules are checked against the map. Post-launch, we monitor crawl errors, index coverage, and ranking movement for a minimum of six weeks.
Rankings can move while Google processes URL changes. We reduce that risk with a complete redirect map, matching titles and content where the page job stays the same, and six weeks of Search Console monitoring after launch. Google warns that fluctuations can still occur during processing.
Many teams do not need a full rebuild. A content, performance, and UX audit often identifies targeted improvements that deliver faster results than starting from scratch. We scope the minimum viable change that fixes the business problem. If you want that written before a rebuild, start with the Website Relaunch Diagnostic: €1,500 over five days, credited if you proceed.
Common failures include missing redirects, forms that stop delivering, analytics events that disappear, slower mobile pages, and content that arrives too late for testing. We put each item into the launch checklist and verify it on the production setup.
Planning normally takes two to three weeks. Design, build, content migration, and testing usually take six to twelve weeks, depending on page count, languages, integrations, and approval time. We then monitor the live site for six weeks.
How we engineer WordPress, keep editors publishing, and run the CMS after launch: WordPress delivery.
A public WordPress relaunch in production: Calma Caos website relaunch.
Company, live URL, and what is stuck
We read every brief and reply within one business day.
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Not sure where to start? Send the stuck decision, workflow, or page. We will say whether you need a diagnostic call, a tech stack audit, or a different first step.