We inventory the pages, rankings, forms, analytics, content, and integrations on your current site. The new website launches with tested redirects and six weeks of post-launch checks.
Your current website has accumulated search rankings, backlinks, campaign URLs, form destinations, consent rules, analytics events, and publishing habits. A new design does not carry those across automatically.
Before design starts, we record the current URLs and measurement setup. Before launch, we test redirects, forms, consent, analytics, mobile performance, and the pages that generate inquiries.
After go-live, we monitor crawling, indexation, rankings, forms, and conversion data for six weeks. Your team sees what changed and which issues need correction.
We map old pages to the most relevant new page, preserve canonical signals, and test the redirect list before launch. After launch, we check crawl errors and indexation.
We test form delivery, CRM handoffs, consent choices, analytics events, and confirmation pages on the production setup. Launch is incomplete when an inquiry disappears.
We review the route from search or campaign page to the main call to action, form, and confirmation. Mobile navigation, content order, and form friction are checked before traffic reaches the new site.
Full WordPress relaunch for Calma Caos: brand system on the site, Speisekarte architecture, OpenTable reservations, and mobile-first local discovery for Frankfurt walk-in traffic.
Wolves Summit 2025 website relaunch: custom WordPress theme, conversion work on sponsor and speaker flows, and content control handed to the in-house team before go-live.
Every relaunch begins with the current website. We identify the pages, search demand, forms, integrations, content, and measurement that must carry into the new build.
A focused relaunch for a German SME commonly starts around €15,000. A custom, multilingual build with content migration and integrations often runs from €15,000 to €30,000 or more. Content volume, approval rounds, integrations, and migration risk drive the price. See the detailed website relaunch cost guide.
Yes. Buyers use both phrases for the same job: replacing or migrating a live site while protecting rankings, analytics, and conversion. This page covers that site relaunch scope end to end.
Before any URL or structure changes, we audit existing rankings and traffic. Redirect mapping is defined before development starts. Post-launch, we monitor crawl errors, index coverage, and ranking movement for a minimum of six weeks.
Many teams do not need a full rebuild. A content, performance, and UX audit often identifies targeted improvements that deliver faster results than starting from scratch. We scope the minimum viable change that fixes the business problem.
Common failures include missing redirects, forms that stop delivering, analytics events that disappear, slower mobile pages, and content that arrives too late for testing. We put each item into the launch checklist and verify it on the production setup.
Planning normally takes two to three weeks. Design, build, content migration, and testing usually take six to twelve weeks, depending on page count, languages, integrations, and approval time. We then monitor the live site for six weeks.
Before requesting proposals, use the B2B website relaunch scope template to inventory URLs, owners, integrations, migration constraints, and launch checks.
The full Website & Relaunch service is at services/websites, covering discovery and information architecture, UX design, WordPress engineering, and post-launch tuning.
Performance is a core part of every relaunch. See the website performance guide for how we set baselines, measure Core Web Vitals, and verify results against real devices.
For the search migration terms that decide whether traffic survives, review canonical URLs, crawl budget, XML sitemaps, and indexability before launch week.
If conversion rate is the primary outcome metric for the relaunch, see the conversion optimization guide. We treat CRO as part of the relaunch scope, with funnel fixes sequenced alongside migration work.
For a fixed-price WordPress upgrade with clear scope (from €4,000), see WordPress site upgrade packages. For WordPress-specific custom relaunches, including migration from page builders, multisite setups, and WooCommerce rebuilds, see the WordPress agency page.
Watch our talk Build Websites for Humans for the thinking behind every relaunch we ship.
Tell us what needs fixing
We read every brief and reply within one business day.
Prefer to talk first?or request a tech stack audit →or email us directly →
Not sure where to start? Send the stuck decision, workflow, or page. We will say whether you need a diagnostic call, a tech stack audit, or a different first step.