01
Strategy
Platform strategy and total cost comparison
What we do · 02
Ecommerce that does not leak.
WooCommerce or headless, chosen by fit, not by what is trending. Every screen is built to convert.
+48%
Conversion rate, DTC migration
1.2s
Checkout load time achieved
40+
Countries shipped across clients
Our position on platforms
Platform chosen by your numbers.
WooCommerce is the right answer for most ecommerce builds under £2M GMV. Headless makes sense when you need multiple storefronts, extreme performance, or complex ERP integration. We have built both and will run the comparison honestly to recommend what is right for your margin, not our invoice.
Our rule: the platform should be invisible to the customer. The only thing they should notice is that the checkout works, the page loads fast, and their order arrives correctly.
What we cover
Six disciplines. One delivery.
Commerce platform
WooCommerce or headless
We run the numbers before recommending a platform. Headless is not always better; sometimes it is a $60k solution to a $6k problem. We will tell you which applies.
Conversion
The checkout is a funnel
Product pages, cart flows, checkout steps, upsell placement: every screen is designed against a specific conversion hypothesis. Then tested against real users.
Subscriptions
LTV, not just first order
Subscription billing, loyalty hooks, post-purchase flows. Built in from the start, not bolted on when the CEO asks for it in month six.
04 · Payments
Global compliance
Stripe, Klarna, BACS, local payment methods. GDPR, PCI-DSS, cookie consent. We have built stores shipping to 40+ countries; the paperwork is not exciting but it matters.
05 · Performance
Speed is a revenue line
Every 100ms of checkout delay costs conversions. We set a page speed target at the start and hold to it, written into the project scope before build begins.
06 · Integrations
Your stack, connected
ERP, CRM, 3PL, email marketing, analytics. We map how the pieces connect before build starts so nothing has to be ripped out and rebuilt later.
Deliverables
What ships. Zero asterisks..
✓
Platform selection & architecture brief
✓
UX & conversion-focused design
✓
WooCommerce or headless build
✓
Payment gateway integration
✓
Subscription & loyalty mechanics
✓
EU/UK compliance & cookie consent
✓
Performance optimisation
✓
Warehouse / 3PL integration
Skills and depth
Depth where it changes outcomes.
Commercial, technical, and operational expertise in one delivery room.
02
Storefront
WooCommerce and headless storefront delivery
03
Conversion
Checkout UX and conversion engineering
04
Payments
Payment setup: Stripe, Klarna, and local payment methods
05
Retention
Subscriptions, loyalty, and repeat-order loops
06
Operations
ERP, CRM, 3PL, and warehouse integration
07
Analytics
Event tracking, attribution, and revenue reporting
08
Governance
Launch governance and post-launch support
- +48% Conversion rate uplift, heritage DTC brand
- WooCommerce headless · subscriptions · EU-wide
- 1.2s Checkout load time, down from 4.8s at handover
- Performance sprint · image pipeline · CDN
- −40% Cart abandonment rate, 60 days post-launch
- UX redesign · guest checkout · saved cards
Selected client proof
Named clients, not just claims.
Retail · Custom Systems
POS
workflow-firstHolyDog custom POS build.
Built point-of-sale around real in-store workflow, not generic SaaS defaults. Stock, billing, and customer records in one operating interface.
Retail · Ecommerce Relaunch
Wix -> Woo
migrationHolyDog website relaunch.
WooCommerce relaunch for holydog.de, migrating from Wix to a custom build. Pickup from two stores plus one online delivery store integrated into one commerce flow.
Delivery shape
Diagnose, design, build, launch, support.
01 · Diagnose
Week 1-2
Commercial model review, analytics baseline, and operational workflow mapping. We define where margin is leaking and where the current process breaks under load.
02 · Design
Week 3-4
Platform structure, data model, and checkout flow. We lock these before visual design and document what each connection must handle on day one.
03 · Build
Week 5-10
Storefront, integrations, payment flows, and QA gates. Delivery runs in weekly milestones with named business outcomes per release.
04 · Launch
Week 11-12
Structured release, monitoring setup, and incident drills. The launch plan includes fallback, ownership, and escalation paths for the first critical weeks.
05 · Support
Ongoing
Conversion and reliability sprints based on real traffic data. We prioritize changes by commercial impact and payback window.
Pain to proof
Ecommerce decisions tied to margin outcomes.
Pain
Commerce stacks leak margin when platform and ops drift apart
Teams optimize storefront visuals while checkout, stock flow, and data handoff remain brittle. Abandonment climbs, support load rises, and margin leaks across fulfillment and returns.
Lever
Platform choice and systems design in one delivery
We decide WooCommerce versus headless on commercial fit, then ship checkout, payments, and operational connections together. Typical rebuild runs twelve weeks to structured launch.
Proof and fit
Conversion outcomes and clear fit signals
Recent proof includes plus 48 percent conversion lift and 1.2 second checkout load time. Best fit: leaders who want accountability from roadmap to operations. Not fit: teams that want task execution without strategic ownership.
FAQ
Questions teams ask before committing to an ecommerce rebuild.
How do you choose between WooCommerce and headless ecommerce?
We model total cost, conversion requirements, operational complexity, and integration constraints. Headless is used when there is clear commercial payoff, not as a default trend decision.
What does an ecommerce engagement usually include?
Engagements include platform and architecture decisions, conversion-focused UX, payment and compliance setup, integration with operational systems, and post-launch optimization.
How do you measure ecommerce outcomes after launch?
We track conversion rate, checkout speed, abandonment trends, retention metrics, and operational reliability against a baseline defined before implementation.
Fit check
For leaders who need momentum and clarity.
This model works best when strategic ownership and delivery accountability stay in one team, from roadmap through post-launch operations.
Best fit
- One accountable lead from strategy through launch and post-launch operations.
- Faster decisions because technical and commercial tradeoffs are handled in one room.
- Weekly priorities tied to revenue, cost control, and operational risk.
Not fit
- You only want tasks completed, not recommendations on what to change first.
- You want activity updates, not ownership of business outcomes.
Start with a focused brief.
No long sales cycle, just clarity on priorities and execution. Start a project brief ↗
Concrete solution
Bring the operational risk.You get a clear diagnosis and a concrete next step.
We are the right fit if you want a team that pushes back when it matters.
Reviewing first?
Company evidenceon the site.
Engagements with commercial outcomes on Work. Team bios and operating model on About. Nothing to download. Review it before you commit to a call. Open to review. Commit when ready.