Case Study

Independent practice , automated bookings from day one.

Website and integrated booking system for Carmen Kosmetik, an independent cosmetics and wellness practice in Germany. A small project, but it replaced pen-and-phone scheduling with a fully automated appointment flow.

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Carmen Kosmetik practice website
2019
Launch completed
100%
Appointment bookings automated. zero manual scheduling from launch
Live
carmen-kosmetik.com running in production
The engagement

Small project. Clear outcome.

Carmen Kosmetik is an independent cosmetics and wellness practice. Before the web launch, appointments were managed by phone and paper diary, a process that required the owner to be available to take calls during working hours, and that had no automated confirmation or reminder capability.

The brief was to replace that with a professional web presence and an online booking system that could handle appointments without manual intervention. The scope was modest. The outcome was clear: the owner should be able to take bookings while with a client, without checking a phone.

The integrated booking system handles service selection, availability checking, appointment confirmation, and automated reminders. The owner manages content and prices directly from the CMS.

01

Bookings without phone dependency

The integrated booking system handles service selection, availability, confirmation emails, and automated reminders. From day one, the owner could take an appointment while with a client, without checking a phone or returning a call.

02

Mobile-first for local search intent

Most searches for local wellness services happen on mobile. The site was built mobile-first: fast load, thumb-friendly navigation, and a booking flow designed for small screens. The conversion path starts on a phone.

03

CMS the owner could run independently

Treatments and prices change. The CMS was configured so the owner could update the service menu, adjust pricing, and change availability rules without raising a support ticket. Editorial independence was a design constraint from the brief.

What shipped

Launch scope. In full.

Website design and build for an independent cosmetics and wellness practice
Integrated online booking system. service menu, availability, and confirmation flow
Automated appointment confirmation and reminder emails
Service catalogue: treatments, pricing, and booking rules per service type
Mobile-first design. the primary device for local wellness searches
Local SEO foundations: Google Business Profile, schema markup, and NAP consistency
CMS handover: the owner could update content and prices without developer involvement
Carmen Kosmetik wellness practice website homepage
Wellness · Freelance
Launch
2019

Carmen Kosmetik · 2019

Independent cosmetics and wellness practice. website and automated online booking system.

WordPressBookingsWellnessSMEGermany
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