Carmen Kosmetik web launch, automated bookings from day one.
Website and integrated booking system for Carmen Kosmetik, an independent cosmetics and wellness practice in Germany. A small project, but it replaced pen-and-phone scheduling with a fully automated appointment flow.
Small project. Clear outcome.
Carmen Kosmetik is an independent cosmetics and wellness practice. Before the web launch, appointments were managed by phone and paper diary, a process that required the owner to be available to take calls during working hours, and that had no automated confirmation or reminder capability.
The brief was to replace that with a professional web presence and an online booking system that could handle appointments without manual intervention. The scope was modest. The outcome was clear: the owner should be able to take bookings while with a client, without checking a phone.
The integrated booking system handles service selection, availability checking, appointment confirmation, and automated reminders. The owner manages content and prices directly from the CMS.
Bookings without phone dependency
The integrated booking system handles service selection, availability, confirmation emails, and automated reminders. From day one, the owner could take an appointment while with a client, without checking a phone or returning a call.
Mobile-first for local search intent
Most searches for local wellness services happen on mobile. The site was built mobile-first: fast load, thumb-friendly navigation, and a booking flow designed for small screens. The conversion path starts on a phone.
CMS the owner could run independently
Treatments and prices change. The CMS was configured so the owner could update the service menu, adjust pricing, and change availability rules without raising a support ticket. Editorial independence was a design constraint from the brief.
Launch scope. In full.
Carmen Kosmetik · 2019
Independent cosmetics and wellness practice. website and automated online booking system.
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