What the session covered.
Most WordPress sites lose visitors not to competitors but to friction.
At WordCamp Netherlands 2024, Vineet examined the gap between what site owners think users experience and what the data shows.
The session covered the UX patterns that create frustration in WordPress-built sites, how to audit for them without expensive tooling, and the specific changes that convert hesitation into action.
Every recommendation connected UX decisions directly to conversion and revenue outcomes.
What this talk established.
Topics this talk connects to.
Vineet Talwar
Vineet has been working with WordPress since 2012 and speaking at WordCamps since 2016. He founded Some Tech Work to bring execution-led tech consulting to companies with technical gaps to close, covering WordPress engineering, website performance, UX, and technical strategy. His talks draw directly from decisions made on client projects.
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