What is included in Analytics & measurement?
A scoped read of how things work today, a written plan you can approve, and delivery checkpoints you can inspect. We do not hand you a deck and disappear.
Marketing
Analytics Measurement
GA4 or Matomo wired to qualified leads and revenue events. Data layer reviewed when templates ship.
Symptom
Ads run. Nobody trusts the cost per lead.
Broken tags, double fires, consent banners that nuke attribution: we fix the plumbing before we talk strategy.
If marketing and finance use different definitions of "lead," we document both and pick one for the board slide.
Event naming governance.
A schema doc checked into git. Changes reviewed like code.
Consent mode tested per region.
EU vs UK vs US: different rules, same truth tables where possible.
Dashboards under ten tiles.
If it needs twenty charts, the question is still fuzzy.
Execution detail
What this engagement includes in practice.
These are the checkpoints we sign off before the next phase ships. Same criteria on every lane.
FAQ
Questions leadership teams ask before they commit budget.
How long does Analytics & measurement usually take?
Most first delivery cycles run two to six weeks. Access to systems, decision speed, and any compliance sign-off are usually what moves the date.
How do you measure outcomes for Analytics & measurement?
We agree the number before build starts: hours saved, error rate, conversion lift, uptime, or cost avoided. If we cannot name it, we do not scope it.
Who should be involved from our side?
One person who can say yes on budget and one person who knows how the work actually runs. That keeps decisions fast and handoffs short.
Start here
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