What is included in Analytics & measurement?
A scoped read of how things work today, a written plan you can approve, and delivery checkpoints with one named lead. We do not hand you a deck and disappear.
Marketing · 01
Numbers the CFO repeats.
GA4 or Matomo wired to real business events, not vanity pageviews. Data layer reviewed when templates ship.
Symptom
Ads run. Nobody trusts the cost per lead.
Broken tags, double fires, consent banners that nuke attribution: we fix the plumbing before we talk strategy.
If marketing and finance use different definitions of "lead," we document both and pick one for the board slide.
01
Event naming governance.
A schema doc checked into git. Changes reviewed like code.
02
Consent mode tested per region.
EU vs UK vs US: different rules, same truth tables where possible.
03
Dashboards under ten tiles.
If it needs twenty charts, the question is still fuzzy.
Execution detail
What this engagement includes in practice.
These are the checkpoints we sign off before the next phase ships. One named lead owns the lot.
01
Checkpoint 01: scoped, reviewed, and signed off before we move on.
02
Checkpoint 02: scoped, reviewed, and signed off before we move on.
03
Checkpoint 03: scoped, reviewed, and signed off before we move on.
FAQ
Questions leadership teams ask before they commit budget.
How long does Analytics & measurement usually take?
Most first delivery cycles run two to six weeks. Access to systems, decision speed, and any compliance sign-off are usually what moves the date.
How do you measure outcomes for Analytics & measurement?
We agree the number before build starts: hours saved, error rate, conversion lift, uptime, or cost avoided. If we cannot name it, we do not scope it.
Who should be involved from our side?
One person who can say yes on budget and one person who knows how the work actually runs. That keeps decisions fast and handoffs short.
Concrete solution
Bring the operational risk.You get a clear diagnosis and a concrete next step.
We are the right fit if you want a team that pushes back when it matters.
Reviewing first?
Company evidenceon the site.
Engagements with commercial outcomes on Work. Team bios and operating model on About. Nothing to download. Review it before you commit to a call. Open to review. Commit when ready.