Website · 05

Built for how your customers think, not your org chart.

Two weeks of research that prevents six months of rework. We map what your visitors actually need before a single page is designed.

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Team mapping site structure and user flows
Why we front-load

Skipping discovery is a tax on launch.

Templates that fight the content. Navigation that mirrors internal org charts. We catch those mismatches before they become change orders.

The document at the end of week two is what design, build, and QA reference when scope creeps.

01

Analytics read as behaviour.

Search queries, exit pages, device mix. Evidence instead of the loudest voice in the workshop.

02

IA that survives real content.

Edge cases named: legal, investor relations, multilingual markets. Not "we will figure it in UAT."

03

Decision log, one owner.

Named approvers per track. If consensus is impossible, we document the fork and the cost of each path.

Execution detail

What this engagement includes in practice.

These are the checkpoints we sign off before the next phase ships. One named lead owns the lot.

01
Checkpoint 01: scoped, reviewed, and signed off before we move on.
02
Checkpoint 02: scoped, reviewed, and signed off before we move on.
03
Checkpoint 03: scoped, reviewed, and signed off before we move on.
FAQ

Questions leadership teams ask before they commit budget.

What is included in Discovery & information architecture?

A scoped read of how things work today, a written plan you can approve, and delivery checkpoints with one named lead. We do not hand you a deck and disappear.

How long does Discovery & information architecture usually take?

Most first delivery cycles run two to six weeks. Access to systems, decision speed, and any compliance sign-off are usually what moves the date.

How do you measure outcomes for Discovery & information architecture?

We agree the number before build starts: hours saved, error rate, conversion lift, uptime, or cost avoided. If we cannot name it, we do not scope it.

Who should be involved from our side?

One person who can say yes on budget and one person who knows how the work actually runs. That keeps decisions fast and handoffs short.

Concrete solution

Bring the operational risk.You get a clear diagnosis and a concrete next step.

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We are the right fit if you want a team that pushes back when it matters.

Reviewing first?

Company evidenceon the site.

Engagements with commercial outcomes on Work. Team bios and operating model on About. Nothing to download. Review it before you commit to a call. Open to review. Commit when ready.