What is included in Performance & SEO?
A scoped read of how things work today, a written plan you can approve, and delivery checkpoints you can inspect. We do not hand you a deck and disappear.
Website
Performance SEO
A slow website loses visitors before they read a word. We measure what Google measures, fix it, and keep it fixed.
Commercial fact
A slow website isn't just annoying. Google ranks it lower and customers leave before they call.
Google measures Core Web Vitals, how fast your pages load and respond, and uses it to decide where you rank. Slow pages mean fewer visitors and fewer inquiries. We set a speed target early and hold everything to it through launch.
Site speed and search ranking share one fix list and one release check. The same discipline carries into Organic Search Programme once the technical base is fixed.
Image and font discipline.
Srcset, modern formats, subset fonts, critical CSS where it helps. The boring wins that move LCP and INP together.
Crawl budget hygiene.
Canonicals, indexation rules, faceted navigation controls. Especially on commerce catalogs where crawl budget traps quietly bleed search equity.
Monitoring that wakes a human.
Synthetic checks plus real user monitoring catch performance drift early. Regressions get triaged before marketing notices in paid spend.
Execution detail
What this engagement includes in practice.
These are the checkpoints we sign off before the next phase ships. Same criteria on every lane.
FAQ
Questions leadership teams ask before they commit budget.
How long does Performance & SEO usually take?
Most first delivery cycles run two to six weeks. Access to systems, decision speed, and any compliance sign-off are usually what moves the date.
How do you measure outcomes for Performance & SEO?
We agree the number before build starts: hours saved, error rate, conversion lift, uptime, or cost avoided. If we cannot name it, we do not scope it.
Who should be involved from our side?
One person who can say yes on budget and one person who knows how the work actually runs. That keeps decisions fast and handoffs short.
Start here
Ready to talk.Book a short diagnostic.
Tell us what needs fixing
We read every brief and reply within one business day.
Prefer to talk first?or request a tech stack audit →or email us directly →
Not sure where to start? Send the stuck decision, workflow, or page. We will say whether you need a diagnostic call, a tech stack audit, or a different first step.