What is included in Performance & SEO?
A scoped read of how things work today, a written plan you can approve, and delivery checkpoints with one named lead. We do not hand you a deck and disappear.
Website · 03
Speed you can measure.
A slow website loses visitors before they read a word. We measure what Google measures, fix it, and keep it fixed.
Commercial fact
A slow website isn't just annoying. Google ranks it lower and customers leave before they call.
Google measures how fast your pages load and uses it to decide where you rank. Slow pages mean fewer visitors and fewer inquiries. We set a speed target early and hold everything to it through launch.
Site speed and search ranking are one problem, not two departments pointing at each other.
01
Image and font discipline.
Srcset, modern formats, subset fonts, critical CSS where it helps. The boring wins that actually move LCP.
02
Crawl budget hygiene.
Canonicals, indexation rules, faceted navigation controls. Especially on commerce catalogs where crawl traps quietly bleed search equity.
03
Monitoring that wakes a human.
Synthetic checks plus RUM. Regressions get triaged before marketing notices in paid spend.
Execution detail
What this engagement includes in practice.
These are the checkpoints we sign off before the next phase ships. One named lead owns the lot.
01
Checkpoint 01: scoped, reviewed, and signed off before we move on.
02
Checkpoint 02: scoped, reviewed, and signed off before we move on.
03
Checkpoint 03: scoped, reviewed, and signed off before we move on.
FAQ
Questions leadership teams ask before they commit budget.
How long does Performance & SEO usually take?
Most first delivery cycles run two to six weeks. Access to systems, decision speed, and any compliance sign-off are usually what moves the date.
How do you measure outcomes for Performance & SEO?
We agree the number before build starts: hours saved, error rate, conversion lift, uptime, or cost avoided. If we cannot name it, we do not scope it.
Who should be involved from our side?
One person who can say yes on budget and one person who knows how the work actually runs. That keeps decisions fast and handoffs short.
Concrete solution
Bring the operational risk.You get a clear diagnosis and a concrete next step.
We are the right fit if you want a team that pushes back when it matters.
Reviewing first?
Company evidenceon the site.
Engagements with commercial outcomes on Work. Team bios and operating model on About. Nothing to download. Review it before you commit to a call. Open to review. Commit when ready.