Productized WordPress

WordPress site upgrade, fixed scope.

You bring brand and copy. We build on our system in 6–8 weeks once the checklist is complete. From €4,000 ex VAT, with monthly care from €99.

See full custom relaunch ↗
Project review with stakeholders
€4k
Focus package from, ex VAT
6–8
Weeks from complete checklist
€99
Monthly care starts at Essential
How we work

A clear package when you have outgrown the DIY site.

Many KMU sites still convert enough to keep, but look dated, load slowly, or fight every content change. You do not always need a full custom relaunch. You need a clean WordPress build on a proven system, with a price and timeline you can approve.

This is our productized upgrade: fixed page counts, your brand applied to our templates, content you write with our guide, then launch and care. Same delivery lead from fit call to handover.

Need original design systems, complex integrations, ecommerce, or accessibility remediation in scope? That is custom work. We say so early and route you there.

Fit check

Who this package is for.

Good fit when

  • You already have a logo, colours, and fonts you want to keep
  • You can supply final (or near-final) page copy via our content guide
  • You need about 6 or about 12–13 core pages; larger rebuilds use a custom scope
  • WordPress is the right CMS for your editors
  • You want a fixed price band and a 6–8 week clock once assets are ready

Probably not us for this SKU when

  • You are brand-new with no logo or messaging yet
  • You dislike your current brand and need a redesign first
  • You want us to invent the strategy and write all copy from scratch
  • You need WooCommerce, custom apps, multi-system integrations, or EAA retrofit in this budget
  • You want a fully original design system and motion language
Timeline

How the 6–8 weeks run.

The clock starts when your pre-site checklist is complete: brand files, approved sitemap, and page copy. Incomplete assets pause the clock.

Fit call

Fifteen minutes to confirm package vs custom. If this SKU fits, you get the content guide and checklist the same day.

You complete the checklist

Logo, colours, fonts, photos, and copy section by section. We review once for gaps before build starts.

Build and approvals

We apply your brand to the Focus or Standard page set, share a staging review, and take two design rounds inside the package.

Launch and care

Go-live, editor handover, redirects if you are replacing an existing site, then monthly care on Essential, Active, or On-call.

Packages

Two fixed scopes. One system.

Prices are ex VAT. Both packages include mobile layout, contact form, analytics setup, and editor training videos. Hosting is not included in the build fee; care plans cover ongoing updates.

Focus

from €4,000

ex VAT · Up to 6 core pages

  • Home, About, Services overview, one extra page, Blog or Portfolio, Contact
  • Brand applied to our productized WordPress system
  • Content guide with section prompts
  • Two design review rounds
  • Staging review before launch
Standard

from €7,500

ex VAT · Up to 13 pages

  • Everything in Focus
  • Three interior service pages
  • Deeper services landing structure
  • More stock image slots in package
  • Same 6–8 week clock from complete checklist

Need more pages, custom components, or a migration with heavy redirect mapping? Ask for a custom relaunch quote instead of stretching this SKU.

Monthly care

Keep the site healthy after launch.

We recommend attaching care for the first 12 months. Active is the default for most commercial sites. Essential is a thin entry plan.

Essential

from €99/mo

Thin care for stable brochure sites

  • Core, plugin, and theme update cycle
  • Daily backups with restore path
  • Uptime monitoring and email alerts
  • Email support for routine issues
Active

from €499/mo

Default for sites where downtime costs leads

  • Staging-tested updates before production
  • Weekly update cadence plus security patches
  • 4-hour critical response window
  • Performance checks and monthly report
On-call

from €999/mo

Business-critical response and review

  • Under 1-hour critical first response
  • Rollback-ready release protocol
  • Daily checks and faster security cadence
  • Weekly reporting when patterns appear

Full plan detail lives on the maintenance page. Care can continue after year one, or you can move hosting elsewhere with a planned handover. Open maintenance plans →

When you need more

Full relaunch and custom WordPress stay available.

Original design systems, complex IA, multilingual builds, WooCommerce, compliance-heavy scopes, and AI or automation on top of the site are custom engagements with discovery and a fixed proposal.

Use this upgrade SKU when the constraint is speed and budget clarity. Use custom when the constraint is uniqueness or technical depth.

Related

Next steps if this SKU is close but not exact

Malware cleanup and hardening with a 1–4 hour first response for accepted critical incidents: website security.

Custom or migration-heavy work: Website relaunch and WordPress agency.

Ongoing operations without a rebuild: Website maintenance plans.

Budget context for larger rebuilds: WordPress cost guide Germany.

FAQ

Common questions about the upgrade package.

Is this a full custom website redesign?

No. It is a productized upgrade on our WordPress system with your brand and copy. Full custom design systems and complex builds use the website relaunch path with discovery and a fixed proposal.

When does the 6–8 week timeline start?

When brand assets, sitemap agreement, and page copy are complete on the checklist. Incomplete content pauses the clock. Delays past 30 days from the agreed start may need a change order.

Do I have to write the copy?

Yes for this SKU. The content guide gives prompts, examples, and length targets. If you need a copywriter, we can introduce partners; that work is billed separately and must still fit the timeline.

What does the €99 Essential plan include?

Thin care: update cycle, backups, uptime monitoring, and email support. Staging-tested releases and fast critical response sit on Active (€499) and On-call (€999).

Can I start on Essential and move up later?

Yes. Many teams start on Essential and move to Active when lead volume or risk rises. We can also start you on Active for the first 12 months after launch.

What if I need more than 13 pages?

Do not force it into Standard. Brief a custom relaunch so scope, IA, and price stay honest.

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