Home Music Teachers marketplace, four countries, full funnel.
Tech consultancy and development for Home Music Teachers across four markets. Teacher signup ads, a student chatbot, CRM integration, and the full four-country expansion, all from one engagement.
One team. Four markets, full stack.
Home Music Teachers connects students with independent music teachers across European markets. The .de site launched first; we joined to manage it and develop it further. Over time the engagement expanded to include three additional market launches, .at, .ch, and .nl, each with their own localisation requirements and editorial structures.
The .nl launch introduced a bilingual requirement: Dutch and English content from a single WordPress installation. The technical challenge was building a language layer the content team could operate without raising a support ticket every time they needed to add or edit content in either language.
In parallel, we built the teacher and student layer: paid ads to a Typeform teacher signup flow, conversion work across landing pages and forms, a chatbot that handles initial student enquiries before passing to a human, and CRM connection for both sides.
Four-country network from one codebase
Home Music Teachers operates a teacher marketplace across Germany, Austria, Switzerland, and the Netherlands. Rather than running four independent sites, the network shares a common WordPress codebase with market-specific themes, content structures, and localisation layers, keeping development overhead low as the network expands.
Paid ads to Typeform: the teacher acquisition funnel
Teacher supply is the limiting factor in a marketplace. We built and managed the paid teacher funnel: ads to a Typeform teacher signup flow, with conversion work across every step from landing page to form completion. Analytics set up before running any paid spend, so cost per teacher application was clear from day one.
CRO: forms, landing pages, and funnel diagnosis
Conversion work ran across both the teacher acquisition funnel and the student side. Heatmap and session analysis identified drop-off points in the signup and contact flows. Form field reduction, CTA copy, and page structure changes were tested and validated against qualified lead outcomes.
Chatbot for students. CRM for the team
A chatbot handles initial student enquiries and routes the serious ones to a human. The Typeform teacher signup captures profiles and syncs to the CMS. Both connect to the client CRM, so the team has one place for teacher and student contacts across all four markets.
Full scope. All markets.
Home Music Teachers · 2024 – present
home-music-teachers.de · .at · .ch · .nl (Dutch + English)
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