Music-teacher marketplace , four countries, two languages.
Tech consultancy and development for Home Music Teachers across Germany, Austria, Switzerland, and the Netherlands. Four market launches, a bilingual deployment, Typeform teacher onboarding, chatbot for lead qualification, and CRM integration, all from one ongoing engagement.
One team. Four markets, full stack.
Home Music Teachers connects students with independent music teachers across European markets. The .de site launched first; we joined to manage it and develop it further. Over time the engagement expanded to include three additional market launches, .at, .ch, and .nl, each with their own localisation requirements and editorial structures.
The .nl launch introduced a bilingual requirement: Dutch and English content from a single WordPress installation. The technical challenge was building a language layer the content team could operate without raising a support ticket every time they needed to add or edit content in either language.
In parallel, we built the integrations layer: Typeform-based teacher onboarding replacing a manual intake process, a chatbot to handle initial student lead qualification, and CRM connectivity across both flows. This is the broadest-scope engagement we run across a single client network.
Four-country network from one codebase
Home Music Teachers operates a teacher marketplace across Germany, Austria, Switzerland, and the Netherlands. Rather than running four independent sites, the network shares a common WordPress codebase with market-specific themes, content structures, and localisation layers, keeping development overhead low as the network expands.
Bilingual .nl: Dutch and English in one deployment
The Dutch market runs in two languages from a single WordPress installation. Teacher profiles, lesson listings, and editorial content are maintained in both Dutch and English without plugin sprawl or duplicated content trees. The language-switching layer was built to be operated by a non-technical content team.
Typeform, chatbot & CRM. the full onboarding stack
Teacher onboarding was the operational bottleneck. We replaced a manual intake process with a Typeform-based onboarding flow that captures teacher profiles, runs qualification logic, and syncs directly to the CMS. A chatbot handles lead qualification for prospective students before routing to a human. Both flows connect to the client CRM.
Full scope. All markets.
Home Music Teachers · 2024 – present
home-music-teachers.de · .at · .ch · .nl (Dutch + English)
Context and adjacent work.
This engagement spans our EdTech industry, WordPress agency capability, and
AI & Automations service.
For multilingual multisite architecture and integrations: Website Design & Build, Maintenance & Support, Lifecycle Email Automation.
Bring the operational risk.You get a clear diagnosis and a concrete next step.
We are the right fit if you want a team that pushes back when it matters.
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