Lab-equipment manufacturer , multi-market relaunch study.
Memmert, a century-old German lab-equipment manufacturer, was preparing a multi-market website relaunch. We ran the preliminary requirements study: vendor scope, content migration strategy, and localisation planning across target markets.
The most important work happens before the build starts.
Memmert is a Schwabach-based manufacturer of laboratory, heating, and drying equipment, in production since 1933, selling across European and global markets. The business was preparing a significant website relaunch covering multiple market presences and multiple languages.
Before any build begins on a project of this scale, the requirements study is the highest-impact work: what does the vendor actually need to build? What content exists, in what formats, at what volume? How does localisation work across markets: translation workflow, content governance, URL structure? What are the CMS requirements for the in-house team that will maintain it?
We ran that study, produced the requirements documentation, and supported vendor selection. The output was a clear scope that gave implementation partners enough detail to price accurately and the internal team enough clarity to manage the build.
Requirements work before the build
For a project spanning multiple markets, multiple languages, and a century of product content, the requirements document is the highest-impact deliverable. A clear scope gives implementation partners enough detail to price accurately and gives the internal team enough clarity to manage the build without scope drift.
Vendor scope and build vs. buy decisions
Not every capability needs to be custom-built. The requirements study mapped what to build in-house, what to commission from a specialist vendor, and what off-the-shelf tooling could handle, with the trade-offs in cost, maintenance overhead, and flexibility documented for the decision-maker.
Localisation planning before content migration
Localisation is a content governance problem as much as a translation problem. We defined market prioritisation, translation workflow, content ownership, and URL structure before any content migration began, so the implementation partner inherited a plan, not an open question.
Requirements study. Complete scope.
Memmert · 2023 – 2024
Requirements study and technical advisory for a multi-market, multilingual website relaunch.
Context and adjacent work.
This engagement sits inside our Tech Strategy & Consulting service, specifically
technical audits and requirements work.
For multi-market builds, see also Website Design & Build.
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