Wellness · Freelance
Independent practice site with bookings
Website and booking flow for an independent cosmetics practice. Replaced pen-and-phone scheduling with an automated appointment path.
Case study →Fractional CTO and AI automation in Berlin
Fractional CTO and AI automation for Berlin teams
Berlin moves fast and the vendor market is fragmented. We give Berlin companies one accountable team covering strategy, web, AI, and technical leadership, from first brief to working product.
Recent results
Selected client work with numbers attached
Manufacturing · Consultant
Lab-equipment manufacturer relaunch study
WordPress relaunch for a German lab-equipment manufacturer: clearer product paths, technical SEO, and a stack the in-house team can own.
Case study →
B2B Media · Fractional CTO
Plant-based business media platform & four-market stack
Fractional CTO across four vegconomist markets plus the Cultivated-X launch: update pipeline, adops, performance, and incident response.
Case study →What we fix
The three problems Berlin companies keep hitting
Berlin has the talent density and the ambition. What stalls companies is not effort: it is AI pilots that never ship, CTO gaps that open at the worst moment, and a vendor market where every agency does one thing.
AI pilots that never reach production
The prototype worked in the demo. Six months later it is still in staging, owned by a consultant who has moved on, with no clear path to live. Berlin companies are running more AI pilots than any other German city, and most of them are stalled.
A CTO gap at the worst moment
Seed-stage companies hire their first engineer. Series A companies need a technical leader. The gap between the two is where bad architecture decisions get made, delivery slows, and investor confidence drops. A fractional CTO fills that gap without the full-time cost.
Too many vendors, no one who owns the outcome
Berlin's agency market is wide but fragmented. One team does the brand, another does the website, a third does SEO, and a fourth handles the data. No one is responsible for the result. You coordinate instead of building.
How we work
Strategy and delivery in one engagement
We take the brief, define the approach, and stay through delivery. For Berlin companies that means one team, written scope, and delivery you can inspect.
Most engagements run in three-week sprints. We start with a diagnostic, agree a scope, and deliver working output at the end of every cycle. You see progress every sprint.
A clear technical direction your team can execute
We map your current state, identify the three to five decisions that will determine the next 18 months, and give you a written roadmap your engineers can act on. No architecture-by-committee. No 60-page PowerPoint.
AI workflows that actually go live
We build AI automations to a production standard from day one: tested, monitored, documented, and handed over with your team trained to own them. Not another pilot. A working system. Our AI automation cost guide covers what realistic budgets look like.
A website that earns your next customer
Berlin buyers are fast. Your website has four seconds to make the case. We build conversion-focused sites on WordPress that load fast, rank on the searches that matter, and convert the traffic you already have.
What we apply here
What we do for Berlin
Scale-ups that need a second opinion before Series A. Agencies that have outgrown their WordPress setup. Same team from fractional CTO work through to the code that ships.
Start here: Tech Strategy & CTO Advisory, AI & Automations, Websites & WordPress, WordPress agency, SEO for B2B, AEO & GEO for AI search, Website relaunch, Website performance, SEO & Digital Growth, Technical Compliance. See the work →
Who we work with in Berlin
Startups, scale-ups, and operators
Our Berlin clients are founders hiring their first technical leadership, scale-ups modernising a legacy stack, and operators who need AI systems built to a standard their team can maintain.
Related client types: Startups, Investors & Portfolio Teams, Fractional CTO.
Related locations: WordPress agency Hamburg, Fractional CTO Munich, WordPress agency Cologne, AI automation Stuttgart, Tech partner Hessen.
Partner network
Marketing and tech under one structure
Berlin clients often need brand strategy and technical delivery in parallel. We work with united communications on joint engagements where both sides need a single accountable structure. Each firm bills independently.
united communications
Digital Marketing & PR Agency
A full-service PR and marketing agency that helps companies, start-ups, NGOs and foundations build strong brands, successfully launch products, and enter new markets through strategic PR, digital marketing, brand strategy, and stakeholder communication.
united.de ↗Common questions
Questions people ask about fractional CTO in Berlin
When does a Berlin startup need a fractional CTO?
When architecture decisions move faster than the business can absorb them, a vendor pitch has no technical evaluator, or fundraising diligence is coming and nobody outside has read the codebase. Some Tech Work provides fractional CTO cover at roughly 2 to 5 days per month without a full-time salary. More: Fractional CTO.
Who provides AI automation for Berlin scale-ups?
Some Tech Work builds production automations for Berlin teams: CRM entry, support routing, and report assembly are common starts. First working automation typically ships in 10 to 20 business days with an owner, monitoring, and a cut line to production. See AI & Automations.
How do Berlin founders avoid AI pilots that never go live?
Scope only use cases with a clear owner, a success metric, and a go-live date. Some Tech Work stops before build when those are missing. Pilots without an owner stay demos.
Can Some Tech Work work with an internal Berlin engineering team?
Yes, and that is preferred. Engagements leave runbooks, architecture notes, and decision records with your team so maintenance does not stay locked with the agency.
What does AI automation cost for a Berlin startup?
Diagnosis often starts around 3,500 euros. The first automation is fixed-price after scope, commonly 8,000 to 25,000 euros. Some Tech Work avoids open-ended hourly builds for production workflows.
Do Berlin companies need a chatbot or workflow automation first?
Most scale-ups need workflow automation first: data moves between tools every week. Chatbots help when support or sales answers the same questions. Some Tech Work picks the smaller path that cuts a real cost.
Not sure where to start?
Send the page, workflow, or backlog causing the problem. We will tell you whether it needs a scope call, a short diagnostic, or a different first step.
Start here
Ready to talk.Book a short diagnostic.
Tell us what needs fixing
We read every brief and reply within one business day.
Prefer to talk first?or request a tech stack audit →or email us directly →
Not sure where to start? Send the stuck decision, workflow, or page. We will say whether you need a diagnostic call, a tech stack audit, or a different first step.