Is GEO different from SEO?
The distribution surface differs, but the foundation overlaps. Crawlable pages, clear answers, entity consistency, evidence, and internal links support both search rankings and AI citations.
Category
AEO & GEO
Getting named in AI answers: how answer systems discover supporting pages, and how clear sourcing and structure make your content easier to understand.
Practical guide
AEO & GEO: what to settle before implementation.
Answer engines cite pages they can parse, trust, and connect to a specific question. That requires a direct answer, clear entity names, supporting evidence, useful internal links, and a page that remains accessible to the crawlers serving the answer system.
Do not create a separate layer of AI copy. Improve the same source pages people and search engines already use. Track citations by question set, inspect which passages are selected, and strengthen unsupported claims with first-party facts or cited sources.
Before you start
Three decisions that prevent avoidable rework.
✓
Map each priority question to one canonical page and a direct answer.
✓
Name entities consistently and support factual claims with visible sources.
✓
Track citation presence, cited passage, landing page, and resulting visits.
Common questions
Direct answers about AEO & GEO.
How do you measure AEO and GEO?
Use a fixed set of buyer questions. Record whether the brand appears, which page is cited, which passage is used, the answer position, referral visits, and assisted conversions.
Articles
Read more about AEO & GEO.
AEO, GEO, and SEO: optimising for AI search
What Answer Engine Optimization and Generative Engine Optimization mean for B2B teams, and what to do differently now that AI answers first.
Structured data for search and AI answers
What schema does and does not do, the supported types that matter, a practical validation checklist, and how to measure visibility.
What is Answer Engine Optimization?
AEO gets your business found in AI search. What it means for German companies and what to do first.
AEO checklist for WordPress
Schema setup, content structure, and plugin settings to get your WordPress site cited in AI search answers.
How to get cited by ChatGPT and Perplexity
How AI tools choose sources, what makes a page citeable, and practical steps for German businesses.
AI search visibility audit
A 15-point self-assessment to check if your website is ready for AI search. Scoring system and remediation priorities.
Structured data for AI, explained simply
Plain-English guide to Schema.org for non-developers. What it is, why AI tools care, and how to add it without code.
SEO vs AEO: what changes and what stays
Clear comparison of SEO and AEO. What stays the same, what shifts, and what to do first.
Related categories
Related categories
Start here
Ready to talk.Book a short diagnostic.
Tell us what needs fixing
We read every brief and reply within one business day.
Prefer to talk first?or request a tech stack audit →or email us directly →
Not sure where to start? Send the stuck decision, workflow, or page. We will say whether you need a diagnostic call, a tech stack audit, or a different first step.