Insights

Insights

Straight answers on hiring consultants, AI automation, website relaunches, and technical operations. Written for people who own the outcome.

Website maintenance insights

All guides

B2B website build project with developer reviewing design and scope

Website relaunch cost in Germany

What a B2B website or WordPress relaunch costs in Germany in 2026. Concrete price ranges by scope tier, what drives the number, and how to budget yours.

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Search analytics dashboard showing AI-powered search citations

AEO, GEO, and SEO: optimising for AI search

What Answer Engine Optimization and Generative Engine Optimization mean for B2B teams, and what to do differently now that AI answers first.

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ChatGPT interface citing a business website as a source

How to get cited by ChatGPT and Perplexity

How AI tools choose sources, what makes a page citeable, and practical steps for German businesses.

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Audit checklist evaluating AI search readiness

AI search visibility audit

A 15-point self-assessment to check if your website is ready for AI search. Scoring system and remediation priorities.

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AI search results showing a cited business website

What is Answer Engine Optimization?

AEO gets your business found in AI search. What it means for German companies and what to do first.

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Structured data markup visualized for an article page

Structured data for AI, explained simply

Plain-English guide to Schema.org for non-developers. What it is, why AI tools care, and how to add it without code.

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SEO and AEO strategy comparison on a whiteboard

SEO vs AEO: what changes and what stays

Clear comparison of SEO and AEO. What stays the same, what shifts, and what to do first.

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WordPress admin panel with AEO settings configured

AEO checklist for WordPress

Schema setup, content structure, and plugin settings to get your WordPress site cited in AI search answers.

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Structured data markup being reviewed for an article page

Structured data for search and AI answers

What schema does and does not do, the supported types that matter, a practical validation checklist, and how to measure visibility.

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Uptime and security monitoring dashboard for a professionally maintained WordPress site

WordPress maintenance cost

What professional WordPress maintenance and support costs. Plan tiers, what each covers, and what to check before you sign a maintenance contract.

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Architecture map for a multilingual WordPress platform across markets

Multilingual WordPress: WPML, Polylang, or Multisite?

Choose between one multilingual installation, WordPress Multisite, or separate sites based on editorial ownership, SEO migration, market independence, and operating risk.

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Controlled WordPress agency handover with an access and ownership checklist

Switch WordPress agency: handover checklist

Classify accounts as verified, transferable, replace-before-exit, or blocked. Then test backups, forms, DNS, email, search access, and the first release before removing the old agency.

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